A great wee piece of online video campaigning here from SumOfUs putting the boot into Doritos. Not quite as majestic as Greenpeace’s Everything Is Not Awesome but not far behind.
I will be writing a detailed case study of what my team and I achieved at Yes Scotland on social media. In the meantime, here are some fun Facebook factettes.
On 18 Sept alone, 268,000 people “engaged” with Yes Scotland content on Facebook (liked, shared or commented on a post). In general, 48% of people who were reached by our FB content (ie who saw it) were female. 44% of people who engaged with it were female.
Stewart Kirkpatrick
stew@rt-kirkpatrick.com
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